Liminal

Some protocols, projects, and ventures launch by responding to a gap that was visible, but still unresolved. A friction spotted. A tool released before the need was widely recognised. In the early stages, execution moves fast. There are fewer blockers. Direction feels obvious because it lives inside the founding team. Energy comes not from structure, but from momentum. But that same momentum can start to fray. Everyone can explain what the protocol does, but those explanations vary.

Community-first. Progressive decentralisation. Transparent governance. These phrases surface again and again across whitepapers, decks, and governance forums. They give early reassurance but also erase distinction. What once sounded like intent now reads as the default setting. Repetition turns values into background. When the words blur, behaviour takes their place.SubscribetldrIn Web3, safe words are used to sound credible before practices are in place. They steady a launch but quickly lose...

Innovation used to arrive finished. Now it arrives discussed. In transparent systems, ideas become public the moment they're conceivable. Code repositories tell the story. Governance forums debate the vision. Discord channels name the concept. All while the product is still being built. By the time you launch, the language that might have made you distinct already describes a category. The narrative you intended to own has already been socialised. What remains isn't what you say, but what you'v

Building a value proposition usually starts with research. Find the needs, turn them into benefits, match the features, add proof points, and package it inside a familiar category. It works when you are making something faster, cheaper, or better. But what happens when you are building something people don’t yet know they need? In those cases, there isn't a market to listen to. Research will only circle back what people already know. The harder work is introducing value where no demand yet exis

Businesses today move at pace, and are constantly navigating transitions or evolving to reshape how they fundamentally operate and create value. From traditional structures to digital approaches and emerging decentralised models, each shift crates a liminal space where identity exits in flux. This exploration reveals the consistent elements that maintain trust through transitions, offering insights relevant for boardrooms to DAO forums and everywhere in between.

Traditional trust markers such as licences, audits and brand heritage no longer apply in decentralised finance. Billions now move through DeFi protocols governed by code and token holders with no familiar anchors to lean on. Credibility in Motion explores how Web3 projects earn trust through code transparency, aligned incentives and community proof, and why the old evidence that once reassured us no longer works.