Liminal

Some protocols, projects, and ventures launch by responding to a gap that was visible, but still unresolved. A friction spotted. A tool released before the need was widely recognised. In the early stages, execution moves fast. There are fewer blockers. Direction feels obvious because it lives inside the founding team. Energy comes not from structure, but from momentum. But that same momentum can start to fray. Everyone can explain what the protocol does, but those explanations vary.

Community-first. Progressive decentralisation. Transparent governance. These phrases surface again and again across whitepapers, decks, and governance forums. They give early reassurance but also erase distinction. What once sounded like intent now reads as the default setting. Repetition turns values into background. When the words blur, behaviour takes their place.SubscribetldrIn Web3, safe words are used to sound credible before practices are in place. They steady a launch but quickly lose...